Ensuring Customer Royalty and retention and maximizing each customer's profitability are some of the several issues which organizations must address to increase their customer base. The cost to win a new customer is more than to retain existing ones. And satisfied existing customers will not only bring more business, but also promote Organizations to other potential customers. Effective and efficient customer interaction in a strategic, business-cognizant and customer-focused way helps Organizations realize real-time benefits in terms of increased customer loyalty, increased ROI and lower customer service costs.